Search Engine Optimisation
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We’ll make sure you’re found for exactly what you want to be known for. We’ll follow detailed steps so you don’t have to and ensure your website is optimised so you can be found above your competitor.
Search is an ever-evolving process that we keep on top of daily so you don’t have to. There are processes to follow and best practice to adhere to that give you the best chance of ranking well.
Search Engine Optimisation falls into three top-level categories, each with a list of key indicators below to follow:
Technical – or how your website performs. Core indicators within this category include whether your website is indexable, the speed of your website and how accessible it is to users. We’ll look at the code that your website is built on and make changes to optimise the way it performs and is organised.
On-page – your website content. Content should be the main focus of any business when looking to optimise your website.
There are a number of on-page factors that can influence search engines including your headers, text and images.
Behind it all though, you need to have a content strategy, know the direction your website is taking and how to measure success.
Off-page – or how your website is viewed by external sources. This might be listings on Google My Business or links from other sources to your website.
No matter where they are coming from, you need to ensure that links are from a relevant and reliable source, pointing to your website for the right reasons. You also have to ensure the information they have on your business is correct.
If you’re not clear on what this all means, get in touch.
Search is about having a process, keeping on top of it, and knowing how to point people in the right direction for the right reasons. Once you’ve been found, it’s about getting those people on to your website and to act accordingly to their needs.
As with all our services, no two businesses are the same, and neither will be our solution. We understand your needs first and provide a direction that will help to bring success to your marketing.
Get in touch to start the conversation.