We’ll make sure you’re found for exactly what you want to be known for whether that’s through organic or paid search.
We’ll follow detailed steps so you don’t have to and ensure your website is optimised so you can be found above your competitor.
Search is an ever-evolving process that we keep on top of daily so you don’t have to. There are processes to follow and best practices to adhere to that give you the best chance of ranking well.
What Is Search Engine Optimisation?
Search Engine Optimisation falls into three top-level categories, each with a list of key indicators below to follow:
Technical – or how your website performs. Core indicators within this category include whether your website is indexable, the speed of your website and how accessible it is to users. We’ll look at the code that your website is built on and make changes to optimise the way it performs and is organised.
On-page – your website content. Content should be the main focus of any business when looking to optimise your website.
There are a number of on-page factors that can influence search engines including your headers, text and images.
Behind it all though, you need to have a content strategy, know the direction your website is taking and how to measure success.
Off-page – or how your website is viewed by external sources. This might be listings on Google My Business or links from other sources to your website.
No matter where they are coming from, you need to ensure that links are from a relevant and reliable source, pointing to your website for the right reasons. You also have to ensure the information they have on your business is correct.
If you’re not clear on what this all means, get in touch.
Let Us Deliver Your Search Strategy
Search is about having a process, keeping on top of it, and knowing how to point people in the right direction for the right reasons. Once you’ve been found, it’s about getting those people on to your website and to act accordingly to their needs.
As with all our services, no two businesses are the same, and neither will be our solution. We understand your needs first and provide a direction that will help to bring success to your marketing.
Get in touch to start the conversation.
What is Pay Per Click?
Pay per click advertising (PPC) is exactly what it says on the tin. You pay when a user interacts with your advert.
There are numerous ways in which this can work for your brand, if you’re looking for eyes on your message and a huge reach, pay per click advertising is a great way to get an engaged audience fast. Not only will they be engaged, but they’re also part qualified as, depending on the channel you use, they’re looking for the information you are putting their way OR they have the demographics of an audience that suits your product.
Search advertising via Google Ads or Microsoft Ads means your adverts can reach those people who are already looking for it. What’s more, done correctly, yours will be the first advert they see.
When it comes to social media channels, your adverts can be seen by the audience with specific demographics that you’re looking for, or that are talking about the issues you are targeting.
Either way, pay per click has a limitless amount of possibilities and is a fantastic addition to your online marketing strategy. Particularly when you want results fast.
Seven Hills Creative can help you reach your target audience whatever your budget if you’re looking for audience reach, engagements, product sales or leads.
Get in touch to see how we can help you deliver effective campaigns.