At Seven Hills Creative, we know it takes a lot of time to craft the visually appealing and engaging content you post on your social channels. With so much time already put into them, repurposing your content is one of the best – and easiest, way of generating new potential leads. It also gives you the opportunity to optimise your content and see which platforms it works best on.
Repurposing your content can really help to save a lot of time; and give you the freedom to focus your energy into other aspects of your business. Social media content is interchangeable, and reusing old content can be a great way to keep your social channels active and engaging.
With many benefits to be had; here’s some of the best ways you can repurpose your social media posts into new or updated content:
Blog posts are extremely effective at increasing website traffic and generating new leads to your social media months – or even years, after they’re posted. Small businesses that blog get 126% more lead growth, on average, than those that don’t. So, creating an interesting and detailed blog is essential.
What’s more, these blog posts can then be repurposed in a wide variety of ways. For example, you can summarise and reuse them for email marketing purposes; as a way of keeping current customers engaged – while drawing in new ones. Using blog posts in your email marketing campaigns can not only help drive further traffic onto your website; it also helps customers get to know your brand’s interests and values better.
Blog posts also act as fantastic fodder to use when creating various social posts to use across your relevant channels. You’ve already got all the information you need so you can just get creative and adapt it to suit your social media channels. For example, creating a short video is perfect for posting on TikTok or as an Instagram Reels; but it can also work great as a simple post on Facebook or Instagram. Promoting your blog posts on your social channels also creates an effective cycle of interested users engaging with the content; and can even help increase your SEO over time.
At Seven Hills Creative, our friendly and devoted team are extremely passionate about helping businesses of all shapes and sizes to improve their online presence. We’ve got a whole host of options to benefit you – so get in touch today to find out how we can help with your digital marketing strategy.