At Seven Hills Creative, we know it takes a lot of time to craft the visually appealing and engaging content you post on your social channels. With so much time already put into them, repurposing your content is one of the best – and easiest, way of generating new potential leads. It also gives you the opportunity to optimise your content and see which platforms it works best on.
Repurposing your Social Media Content:
Repurposing your content can really help to save a lot of time; and give you the freedom to focus your energy into other aspects of your business. Social media content is interchangeable, and reusing old content can be a great way to keep your social channels active and engaging.
With many benefits to be had; here’s some of the best ways you can repurpose your social media posts into new or updated content:
- Cross-Post Livestreams – If you have upcoming livestream events, be sure to save some clips from it. You can trim these into smaller clips to post on Twitter, as an Instagram Reel or on YouTube.
- Posting User-Generated Content (UGC) – Posts by your customers, which showcase them interacting with your business or products, are a great way of generating content from existing users. Not only does this add credibility for your business; it also allows you to further connect with your customers.
- Reposting Stories – The story feature on Instagram, Facebook, TikTok and other platforms, is an amazing tool. Re-posting old content as a story down-the-line will generate more engagement; while giving you time to create more high quality content.
- Re-Using Images – If you have high-quality images you’ve only used once – don’t be shy about using them again. You can reuse them as a background for quotes, in your blog posts or even on your stories.
- Turning Testimonials into Content – According to statistics, 93% of people say online reviews influence their buying decisions. If you get some good testimonials – why not turn them into posts for your social platforms? Posting positive reviews can help reassure new customers that you’re a business who delivers.
Re-using your Blog Posts:
Blog posts are extremely effective at increasing website traffic and generating new leads to your social media months – or even years, after they’re posted. Small businesses that blog get 126% more lead growth, on average, than those that don’t. So, creating an interesting and detailed blog is essential.
What’s more, these blog posts can then be repurposed in a wide variety of ways. For example, you can summarise and reuse them for email marketing purposes; as a way of keeping current customers engaged – while drawing in new ones. Using blog posts in your email marketing campaigns can not only help drive further traffic onto your website; it also helps customers get to know your brand’s interests and values better.
Blog posts also act as fantastic fodder to use when creating various social posts to use across your relevant channels. You’ve already got all the information you need so you can just get creative and adapt it to suit your social media channels. For example, creating a short video is perfect for posting on TikTok or as an Instagram Reels; but it can also work great as a simple post on Facebook or Instagram. Promoting your blog posts on your social channels also creates an effective cycle of interested users engaging with the content; and can even help increase your SEO over time.
Let Seven Hills Creative Guide You
At Seven Hills Creative, our friendly and devoted team are extremely passionate about helping businesses of all shapes and sizes to improve their online presence. We’ve got a whole host of options to benefit you – so get in touch today to find out how we can help with your digital marketing strategy.