Exposed Magazine

Exposed is a long-running Sheffield culture magazine with advertising playing a key role in the business. The team needed a safer, more effective website that would improve reader engagement, support advertisers, and reduce manual admin behind the scenes.

Deliverables

  • UX
  • Web Design
  • Web Build

Sector

  • Publishing

Location

  • Sheffield, UK

The Challenge

A website needed to reflect their growth…. and even more importantly, sell beers!

Until the end of 2024, Bradfield Brewery did not sell online. That meant the website was not helping the business make the most of its brand, products, or wider demand.

The brewery already sold successfully to trade customers across the UK and to local consumers, but there was a clear opportunity to open up direct online sales and create a stronger consumer offer.

The challenge was to do that in a way that felt right for the business and easy for customers to use.

Our Approach

Create a user friendly website that reflects their brand.

We rebuilt the website with e-commerce at its core, giving Bradfield Brewery a straightforward way to sell beers and merchandise directly to consumers online.

The focus was on making the shopping experience clear, simple, and true to the brand, while also giving the team a platform they could manage confidently behind the scenes.

This was not just about adding products to a website. It was about creating a new sales channel for the business.

The Outcome

The new site gave Bradfield Brewery the ability to sell directly to customers across the UK for the first time.

That made an immediate impact, particularly during the Christmas period, where seasonal sales helped drive a strong uplift in revenue. That momentum has continued into 2026, giving the brewery a more commercially useful website and a valuable new route to market.

Seen enough? Let’s talk about your project

If you are looking for a website that does more than just look the part, we would love to hear what you are working on. We work with growing businesses that want clear thinking, honest advice, and a website that genuinely supports the next stage of growth.

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